Tuesday, March 29, 2016

Social Media Marketing: 5 Books - 5 Blogs - 5 Experts

List of social media sites & more.
Photo courtesy of Death To Stock Photo.

I've been using/creating/consuming social media content for over a decade now. I remember coding my first blog in HTML back in 2005, while taking a graduate class in eCommerce at McGill University. Then came Blogger.com, podcasting, Facebook, Twitter and the rest.

I was recently asked to recommend my "top 5 books/blogs/websites for social marketing beginners", and, always willing to help out, I thought I expand on the question and list 5 of each, adding a twist to it and including 5 Experts.

Now of course, this list is far from complete, and the limit has forced me to really narrow down to the "top" sources. I'll revisit each categories in later posts and expend.

5 Books for Social Media Marketing Beginners:
  1. Tribes by Seth Godin - This book is not specifically about social media, you'll learn how to differentiate yourself on social media and standing out.
  2. The Now Revolution by Jay Baer and Amber Naslund - It's all about the NOW.
  3. Renegades Write The Rules by Amy Jo Martin - Using social media to innovate.
  4. The Social Employee by Cheryl Burgess and Mark Burgess - The title says it all.
  5. The Content Formula by Michael Brenner and Liz Bedor - The ROI of Content Marketing.

  6. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk - BONUS Book!

5 Blogs for Social Media Marketing Beginners:
5 Experts on Social Media Marketing:
  1. Gary Vaynerchuk
  2. Jay Baer
  3. Michael A. Stelzner
  4. Melonie Dodaro
  5. Bryan Kramer
So there's my lists of top 5 books, 5 blogs and 5 experts on social media marketing.

What do think? 

Who are your top 5? I'd love to know!

Saturday, January 30, 2016

The Gang of Four: Apple / Amazon / Facebook / Google


Sit down. Buckle-up. And get ready for a one fast ride through a ton of eye opening data and analysis!

Scott Galloway, L2 Inc. founder and professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses “The Gang of Four” (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.

If you haven't seen last years presentation (The Four Horsemen) you'll want to see it as well.